With Kvalifik
700%
faster campaign and landing page production
Campaign work, back in the team’s hands.
Veo used Webflow Enterprise to give its marketing team more control over recurring web work.
Source by Webflow
Move your next web campaign
forward with AI.
Bring your team and agents together to draft, refine, and review campaign work. Meet Source, a shared platform for what comes next.
Limited research preview. Applications are reviewed.
From Webflow, trusted by teams at
Webflow customers. Source adoption is not implied.
From brief to review
One campaign. A shared place to move it forward.
Give people and agents the context to work together. Follow the work from the first idea to a change your team can review.
Watch the Source demoBring goals, deliverables, and teammates into a shared project, so everyone has a place to start.
Work with an agent on a page your team can see, discuss, and refine together.
Explore visual ideas directly in Source. Keep your creative judgement close to the work.
Put proposed changes in front of the right people before they move forward.
Made for creative momentum
Bring your eye. Let agents bring the momentum.
Make visual work a conversation. Explore ideas with agents, refine the details, and keep your team’s creative direction in the picture.
Agentic and visual development, in the same workspace.
A workspace for every role
Different roles. The same direction.
Marketers, designers, and developers each get a view of the work that fits their job. Your team still moves toward one shared goal.
Keep content close to the campaign.
Work in a view built around content. Bring your campaign perspective into the shared workspace.
Find your place in SourceBring the right people into the review.
Collaborate across disciplines with shared context and a view of the changes that need attention.
Find your place in SourceGive the work a clear creative direction.
Bring brand context and visual judgement into the same environment where people and agents build.
Find your place in SourceWork with a shared record of change.
Source uses code as its foundation. Keep human and agent work accountable, with roles and activity history in the same environment.
Find your place in SourceGive agents a place on the team.
Bring agent work into your shared workspace. Set roles and permissions, then review the changes that need your team’s attention.
Find your place in SourceHuman control, built in
AI in the workflow. Your team in control.
Choose how much autonomy agents have. Require human approval before changes ship, or allow more freedom for lower risk work.
Set the boundaries
Roles and permissions apply to people and agents.
Review what matters
Keep human approval in the path when your team needs it.
See what changed
A record of activity shows who, or which agent, made the change.
Built on Webflow’s experience
A foundation for ambitious web teams.
See what teams have achieved with the Webflow platform. These customer stories reflect Webflow results, not Source outcomes.
With HappyCog
Up to 40%
conversion improvement on demo request pages
A website that keeps pace with marketing.
Greenhouse combined team autonomy with Webflow Optimize testing on its demo request pages.
With 8020
6%
increase in conversions from paid campaign landing pages
More creative freedom. Stronger campaign results.
Wave refreshed its brand and website using Webflow Enterprise, with more flexibility for the team.
With Wondersauce
Over 1.3M
views of the Delivered campaign
A campaign built to be shared.
Wondersauce launched Grubhub’s Delivered experience with Webflow in seven weeks.
A few things worth knowing.
What is Source by Webflow?
Source is a new platform for marketing teams and their agents to launch, optimize, and scale digital experiences together. It brings agentic and visual development into a shared environment with workspaces tailored to different roles.
Can Source work with the stack we already have?
Webflow describes Source as composable. You can connect your existing codebase, marketing stack, and hosting, or use more of Webflow’s own stack. Discuss your specific setup during the research preview application.
What stays under human control?
Your team decides how much autonomy agents have. You can require approval before changes ship. Agent actions use the same roles, permissions, and review systems as human work, with a record of what changed.
What happens to our existing Webflow site?
Webflow says it will continue investing in its existing platform. When Source is ready for your team, if you choose to migrate, Webflow plans to provide a supported path.
How can we get access?
Source is in a limited research preview. Webflow is enrolling select agency partners and customers in phases. Apply on the official Source page; if approved, Webflow will contact you with next steps.
Apply on the Source pageHelp shape what comes next
Your next chapter starts at the source.
Bring your team’s perspective to the future of web marketing. Apply to join the limited research preview, or stay in the loop as Source evolves.
Research preview access is limited and subject to approval.